Persuasive design- a new Myth
In a search to find website design techniques that increase information flow and website stickiness, one possibility was found- Persuasive Navigation/Design Technique.
Then the question-what it is-some new technique over the UI design.
Persuasive design - stands for Persuasion, Emotion and Trust.
It is nothing but designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions.
As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.
It is creating customer engagement and commitment in a way that clearly impacts business results and measurable goals.
Then the question-what it is-some new technique over the UI design.
Persuasive design - stands for Persuasion, Emotion and Trust.
It is nothing but designing for persuasion, emotion, and trust. While usability is still a fundamental requirement for effective Web site design, it is no longer enough to design sites that are simply easy to navigate and understand so users can complete transactions.
As business mandates for Web site design have grown more strategic, complex, and demanding of accountability, good usability has become the price of competitive entry. So, while usability is important, it is no longer the key differentiator it once was.
It is creating customer engagement and commitment in a way that clearly impacts business results and measurable goals.
6 Keys to Persuasive Design
1. understanding decision-making
2. Understand emotion
3. Create persuasive interactions
4. Create a persuasive visual design
5. Create persuasive content design
6. Design Guided Paths
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